The global film industry is once again proving its financial muscle, while Kenya’s creative sector is pushing for its own breakthrough moment.
The new biographical film “Michael”, which tells the life story of late pop icon Michael Jackson, has made a strong global impact.
In just ten days, the movie has earned about $425 million (roughly Sh55 billion), a figure that has surprised even industry analysts.
The production, which cost around $200 million, also included high-profile script work reportedly worth $2 million by writer John Logan.
With such early success, producers are now eyeing the possibility of the film joining the exclusive billion-dollar club.
Industry figures suggest the project could return up to four times its production cost if momentum continues.
While Hollywood celebrates record-breaking numbers, Kenya’s film industry also had its moment of pride at home.
At the Kalasha International Film & TV Awards held at the Kenyatta International Convention Centre, filmmakers, actors, and government leaders gathered to celebrate local talent and creativity.
The ceremony, attended by President William Ruto, highlighted some of the strongest local productions of the year.
Films such as Nawi: Dear Future Me and Sukari dominated the movie categories, while Kash Money took top honors in television.
Among the winners, Michelle Lemuya was recognized as Lead Actress for her role in Nawi, while Juma Mdoe took home Lead Actor for Sukari.
Despite the celebration, many speakers used the platform to highlight the industry’s financial struggles.
Veteran actor John Karanja, who received a Lifetime Achievement Award, delivered a strong appeal to government and private investors.
“Please pump in money into the film industry, and it could be a cultural earner for Kenya,” he said.
He suggested that an investment of around Sh1 billion could transform the sector.
Currently, Kenya’s film industry contributes about 0.4% of GDP and provides employment for roughly 40,000 people, but filmmakers say the sector still operates with limited funding compared to global standards.
President Ruto responded with a pledge to increase support for local production, announcing additional funding for awards and promising Sh10 million to support scripts and films focusing on government flagship projects like affordable housing and the Social Health Authority before 2027.
The success of “Michael” also revives memories of Michael Jackson’s complicated connection with Kenya.
In 1987, he was expected to perform in Nairobi during the All-Africa Games, but the plan collapsed after a promoter allegedly disappeared with funds.
His brother Jermaine Jackson instead performed at the event.
Michael Jackson later visited Kenya in 1992, but that trip focused more on charity and humanitarian work than the stage performances fans had once hoped for.