The newsroom is gradually morphing into a campaign war room and it is a change that is hard to overlook.
Several prominent figures from Royal Media Services are gearing up to swap their microphones for political manifestos as we head toward the 2027 General Election. What once seemed like a distant possibility is now happening right before our eyes: journalists are stepping out of their studios and into the political spotlight.
Leading this trend is Citizen TV, which might soon bid farewell to some of its most recognizable personalities. Trevor Ombija has already announced his candidacy for Nyakach MP. Nancy Kwamboka Omweri is setting her sights on the Nyamira governor’s position. Lulu Hassan is eyeing the Mvita MP seat, while Stephen Letoo is aiming for Kilgoris. Hamisi Hamadi is targeting Likoni, Tina Ogal is going for Embakasi East, and Michael Njenga is looking to represent Kabete.
This brings up a tough question: what happens when the storytellers become the story themselves?
For years, these journalists have been instrumental in shaping public opinion, guiding national discussions and holding leaders accountable. Now, they are looking to become the very leaders they once scrutinized. It is a daring move—but it comes with its own set of risks.
On one hand, they bring credibility, visibility and a strong connection with the public. On the other hand, their departure could create a gap in the media landscape, undermining institutions that depend on seasoned voices.
This is not just a career change—it is a challenge to their influence. Can the trust built in media translate into political confidence?
As we approach 2027, one thing is evident: the boundaries between journalism and politics are becoming increasingly blurred.