Television remains a cornerstone of Kenyan household life, with audience habits revealing a strong preference for staying informed and entertained through local storytelling.
Fresh data from the Communications Authority of Kenya covering the final quarter of 2025 indicates that News is the undisputed king of the screen, commanding a significant 37.6% of the national viewership. This reliance on television for breaking news and current affairs underscores the medium’s role as the primary source of information in the country.
Close behind the news cycle is the appetite for scripted content. Entertainment and Drama occupy a massive 27.2% of the market share, highlighting a robust demand for creative narratives.
When combined with the 1.9% share for Soap Operas, it is clear that storytelling is the heartbeat of Kenyan broadcasting.
Sports also maintains a solid presence, capturing 11.1% of the audience, likely driven by the nation’s passion for international football and local athletics.
Movies and Music follow with 5.9% and 3.0% respectively, while Educational and Informative programming holds a niche but stable 2.1%. Interestingly, while social media often drives political discourse, dedicated Politics programming on television sits at just 1.2%, equal to the viewership of Talk Shows and Documentaries.