Comedian Njugush, Timothy Kimani has quietly built a notable side hustle in Kenya’s lucrative matatu industry, blending entertainment fame with shrewd entrepreneurship. In April 2024, he and his wife Celestine Ndinda, Wakavinye ventured into public transport by acquiring a 33 seater Super Metro matatu branded with their firstborn’s name, Tugi, and later added a second vehicle named Toria. Both operate on the busy Nairobi Kitengela corridor, a route with strong daily demand.
Industry insiders estimate that a well‑placed matatu on such routes can collect gross fares of around KSh 10,000 to 15,000 per day, though after costs for fuel, crew wages, maintenance, SACCO fees and insurance are deducted, net earnings often fall to roughly KSh 5,000 to 7,500 daily per vehicle. On a busy schedule, this could mean Njugush’s pair of PSVs generate at least KSh 20,000 to 30,000 a day, translating to substantial monthly returns if operated consistently.
Despite the healthy revenue potential, matatu ownership remains demanding. Rising operational costs, frequent traffic congestion, vehicle upkeep, regulatory compliance and competition from other operators all challenge profitability and smooth operations. Fuel price fluctuations and loan interest if vehicles are financed further squeeze margins for many owners.
Njugush’s foray reflects a broader trend of Kenyan entrepreneurs diversifying beyond their core creative professions into transport and other traditional high‑cash‑flow sectors. His example highlights both the opportunities and complexities of investing in the country’s matatu ecosystem, where strategic route choice and disciplined management are key to maximising returns.