“By the way, have you monetised this account?” asked Baichu with a mix of concern and curiosity.
It was a question directed at former Meru Governor Kawira Mwangaza, who recently confirmed that she was removed from the government payroll following the court’s decision to uphold her impeachment. The removal marked a sharp turn in her career, ending her tenure in public office and raising questions about her next steps.
But her husband, Murega Baichu, appeared unfazed. Instead, he saw opportunity in the midst of uncertainty. He suggested that Mwangaza consider venturing into content creation—an industry he believes holds vast potential, especially for public figures with an established following. Baichu, a musician and online personality himself, offered to guide her through the ropes of monetising digital platforms, potentially turning her popularity into income.
Mwangaza’s case underscores a broader trend where political figures are finding new life online, leveraging their names, experiences, and influence to build personal brands. With social media becoming a viable source of revenue, content creation is no longer just for entertainers or influencers—it’s a platform for reinvention.
Though she hasn’t confirmed whether she will take up Baichu’s advice, the suggestion opens the door to a different kind of public engagement, one where Mwangaza could share her journey, ideas, and even inspire others navigating political or personal transitions.
As politics shifts and digital influence grows, perhaps Mwangaza’s next chapter won’t be written in county records—but online, one post at a time.
By Nairobi