Veteran Kenyan broadcaster Fred Obachi Machoka has responded to suggestions that it may be time for him to step aside and allow younger people to take up opportunities in the media industry.
Machoka, who has spent decades working in broadcasting, addressed the issue while discussing his career and other ventures he has pursued outside the media.
The veteran broadcaster has remained a familiar voice to many Kenyans through his work on radio and television. He is particularly known for Roga Roga, a programme that focuses on African music and has earned him a loyal following over the years.
As he reflects on his long career, questions have emerged about whether experienced broadcasters should continue working or give younger professionals an opportunity to grow.
Machoka appeared to disagree with the idea that leaving his media job would automatically create meaningful opportunities for young Kenyans.
He explained that his activities extend beyond broadcasting and pointed to his business ventures as part of his contribution to creating employment.
The veteran broadcaster spoke about Fred’s Ranch and Resort, which he said provides jobs to many young people. He argued that stepping away from broadcasting would not necessarily mean that he would stop contributing to the lives of young Kenyans.
Machoka also discussed his farming activities, including livestock keeping and tree planting. He highlighted the work taking place at his ranch and the number of people who benefit from the various activities.
The broadcaster further touched on food production in Kenya, stressing the importance of agriculture and encouraging greater attention to local food production.
His remarks have generated discussion among Kenyans, with some people reflecting on the contribution of experienced professionals in the media industry.
Machoka has built a reputation over several decades and has witnessed significant changes in the country’s broadcasting sector. His career has also seen him interact with different generations of listeners and viewers.
The question of when veteran professionals should retire continues to generate debate in many industries. While some believe experienced workers should eventually make room for younger talent, others argue that age should not automatically determine when someone leaves a profession.
For Machoka, his involvement in broadcasting appears to be only one part of the larger legacy he wants to leave behind.
His comments have therefore placed attention not only on his long career but also on the businesses and agricultural activities he has developed away from the microphone.