A new directive affecting media operations in Kenya is set to change how live broadcasts are handled across the country.
The Media Council of Kenya has instructed all media houses to introduce a seven-second delay when airing live content. The move is aimed at reducing the risk of harmful or unlawful material reaching the public in real time.
Under the new requirement, broadcasters will be expected to monitor live feeds more closely and intervene where necessary before content is aired. This includes situations where unexpected or inappropriate statements may be made during interviews, public events, or call-in segments.
The directive also places greater responsibility on media organisations, warning that they may be held accountable for any content that violates broadcasting standards. This means stations will need to strengthen internal controls and editorial oversight when handling live programming.
For journalists and presenters, the change introduces an additional layer of caution. Live reporting has always involved unpredictability, but the delay system is designed to provide a brief window to prevent potential issues before they reach viewers or listeners.
Industry observers say the directive could improve content standards while also challenging media houses to balance speed with responsibility. Some note that while the delay may slightly affect the immediacy of live coverage, it could help reduce legal risks and protect audiences.
As media organisations begin to implement the new rule, attention will likely focus on how effectively it is enforced and how it shapes the future of live broadcasting in Kenya.