Kenyan content creators Kate Thuku and Victoria Wendo have opened up about their decision to move away from TikTok dance videos, saying personal growth and changing career priorities influenced their decision.
The two creators, who built substantial online followings through dance challenges and lip-syncing videos, explained that remaining in the same content niche indefinitely does not necessarily support long-term personal or professional development.
In a video shared on social media, they challenged fans who continue asking why they stopped dancing, arguing that people should recognise that interests and priorities change over time.
“Life has to go on and then people do grow. Whenever we see someone asking why we stopped dancing, we know they have also not experienced growth,” they said.
Kate Thuku on Moving Beyond Dance Trends
Kate Thuku, a digital content creator and former dancer, gained widespread recognition after winning the Next Generation Influencer of the Year category at the Pulse Influencer Awards.
She built a following of nearly 500,000 users on TikTok through dance challenges before gradually shifting her focus towards brand partnerships and other commercial opportunities.
Thuku said she frequently encounters people asking why she no longer posts dance routines, suggesting that some fans remain attached to an earlier phase of her career.
She argued that continuing to define herself solely through dance content would limit her ability to explore other interests and opportunities.
Victoria Wendo Embraces Career Growth
Victoria Wendo, a content creator, brand influencer and entrepreneur, also rose to prominence through dancing and lip-syncing videos on TikTok.
Over two years, she built a substantial audience, amassing more than 1.5 million followers on the platform. Some of her most popular posts have attracted millions of views.
Like Thuku, Wendo has since expanded her focus beyond dance content, exploring entrepreneurial projects and commercial collaborations.
The two creators said their decision reflects a broader need to evolve rather than remain attached to the content that first made them popular.
Why They Are Moving Beyond Dance Challenges
Thuku and Wendo argued that a sustainable digital career requires creators to develop new interests and approaches instead of repeatedly following short-lived viral trends.
They questioned whether continuing to dance for online engagement, without pursuing other forms of growth, would help them achieve their long-term ambitions.
“Like, surely do I wanna post that on my page? Two years down the line bado unadance? Hadi mtoto anatoka class one anaenda class two bro,” they remarked during the discussion.
They also explained that creators should not feel compelled to participate in every trending challenge simply to remain visible online.
“Imagine tu saa hii, ati just because you’re not a challenge, unaweka tu sasa wimbo and then you start dancing,” one of them said. “But am I in the mood to dance? Kuna dance gani saa hii ina trend?”
Their comments suggest that they want their content to reflect their interests and professional goals rather than a constant need to keep up with trends.
New Opportunities Beyond TikTok Dancing
Both creators have diversified their content strategies to include lifestyle content, business activities and brand endorsements.
Wendo has focused on entrepreneurial projects and brand campaigns, while Thuku has used her business background to pursue brand ambassador roles and independent commercial deals.
Their transition reflects a wider shift among digital creators who initially gained popularity through viral entertainment but are now exploring opportunities to build more sustainable personal brands.