In Kenya, a distinctive trend among musicians, particularly in the benga genre, is the habit of shouting out individuals’ names during the climax of their songs. This has been a long-standing tradition in Kenyan music, adding a personal and often celebratory touch to performances. It’s a way for musicians to give recognition to friends, supporters, or influential figures who have played a role in their journey.
This practice is not unique to Kenya. In the Democratic Republic of Congo, Lingala bands have a similar, albeit more commercial, tradition called “Kobwaka Mabanga,” which translates to “throwing stones.” Here, musicians shout out names in exchange for a fee, essentially turning the shout-out into a form of sponsorship. Fans, businessmen, and even politicians pay to have their names mentioned in popular songs, elevating their status and boosting their visibility.
While there is no clear evidence that Kenyan musicians are paid for these shout-outs, iconic artists like John Njagi and the late John DeMathew have frequently called out the names of prominent individuals. DeMathew, in particular, was known for his shout-outs to figures like Njogu Wa Njoroge (Ithe Wa Nyawira), Maina Wa Young Line, and Mwai Wa Mandera. He once revealed that his popularity was significantly boosted by the support of Njogu Wa Njoroge, one of Kenya’s most popular radio presenters.
For aspiring politicians or businessmen, having their name shouted out in a popular song can be a powerful way to build recognition. In many cases, it’s a fast and effective strategy for gaining visibility within the public eye.
By Newshub