US singer Taylor Swift arrives for the “Taylor Swift: The Eras Tour” concert movie world premiere at AMC The Grove in Los Angeles, California on October 11, 2023. (Photo by VALERIE MACON / AFP) (Photo by VALERIE MACON/AFP via Getty Images)
Taylor Swift’s concert film Taylor Swift: The Eras Tour continues its extraordinary run at the box office, recently hitting a significant milestone as the singer unveils the highly anticipated at-home release date.
AMC, the distributor of the concert film, proudly announced that the movie has crossed the $250 million mark in global box office revenue. Taylor Swift: The Eras Tour is one of a very few titles to reach that mark so far this year. In fact, the Hollywood Reporter notes that it now ranks among the top 20 highest-grossing films worldwide of 2023.
The film’s performance is particularly noteworthy in the United States, where Swift’s fan base is largest and most ardent. Taylor Swift: The Eras Tour ranks as the eleventh top-grossing title of the year at the box office.
What adds to the movie’s incredible financial success is its impressive profitability. With a reported production cost ranging between $12 and $15 million, it’s easy to see that the concert film has made its money back many times over. Swift and her team took a novel approach by independently financing the film and working with AMC to distribute it, bypassing the involvement of a traditional studio. This decision not only showcases the singer’s business acumen, but also allows the star and her team to maximize their returns from the project.
Earlier this week, the Grammy nominee announced that Taylor Swift: The Eras Tour will be available to watch at home much earlier than many anticipated. The film will be available to rent on demand starting on December 13—her birthday. The at-home version includes an added incentive for fans to pay again, as it features several songs not seen in cinemas.
The success of Taylor Swift: The Eras Tour began even before its theatrical release. It broke records for the most pre-sales in AMC history shortly after its announcement. The movie continued to make history, shattering the all-time best showing for a concert film in U.S. history after only its opening weekend.
By Forbed