Steps to a sincere and effective apology that Kenyans need to practice

In the words of Benjamin Franklin: “Never ruin an apology with an excuse.”
There is uproar to how the Ndichu brothers apologized for an assault on three people at the Ole Sereni hotel.
In a statement posted on his social media pages, the Wapi Pay co-founder declined to address the allegations against him saying that the matter was being handled by authorities.
He referred to the incident as saddening, embarrassing and unfortunate while promising to cooperate with stakeholders.
The brothers are accused of assaulting women who rejected their advances during a night out at the Ole Sereni hotel.
Let’s look at tips for apologizing sincerely and successfully! Start with ‘I’m sorry.’ Period.

1. Ask for permission to apologize
2. Let them know you realize you hurt them
3. Tell them how you plan to right the situation
4. Let them know that ultimately in your apology, you promise you won’t do what you did again
5. Consider following up with a handwritten note to be delivered
6. Understand why you’re apologizing
7. Take responsibility for your actions
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8. Focus on the impact of your actions — not your intent
   BY CLASSIC 105