A new viral TikTok trend, the “Plan B If Things Fail” challenge, has taken social media by storm, sparking laughter and creative responses among Kenyans. The trend humorously imagines robbing a bank as a backup plan if one’s current ventures fall through, with creators using playful videos to share their interpretations.
Inspired by the popular series Money Heist, participants film themselves suspiciously eyeing banks while playing the show’s theme song Bella Ciao in the background. The challenge has also evolved, with some creators adding twists, such as targeting church offerings, which drew reactions like, “Bora musiguze sadaka.”
Netizens have embraced the trend, sharing hilarious comments about backup plans. One quipped, “This mission requires five people, a black SUV, and courage,” while another joked, “Plan A = Money Heist, Plan B = Prison Break, Plan C = All Of Us Are Dead.”
Marketing experts suggested that Kenyan banks could creatively use the trend to connect with clients, turning the humor into an opportunity. For now, the challenge continues to dominate TikTok, offering Kenyans a lighthearted escape from daily routines.
By Nairobi