Kenyan comedian and content creator Dem Wa Facebook has publicly dismissed reports claiming she earned KSh 35 million in 2025, describing the figures as false and misleading.
The claims originated from a widely circulated influencer earnings report that ranked top Kenyan digital creators based on their estimated annual income. In the report, Dem Wa Facebook was listed among the highest earners, alongside figures such as Eric Omondi and Amber Ray. According to the report, she allegedly made tens of millions through content creation, brand endorsements, and social media engagements in 2025. The figures quickly gained traction online, sparking reactions among fans and industry observers.
Responding to the claims, Dem Wa Facebook strongly denied earning such an amount, terming the report as “uongo,” a Swahili word meaning lies. She expressed surprise at the figures, stating that her current lifestyle does not reflect the level of wealth being reported. The comedian noted that if she truly earned KSh 35 million, her living standards would be significantly different. She humorously pointed out that she would likely own luxury vehicles and enjoy a more extravagant lifestyle if the claims were accurate.
Following the viral report, the content creator revealed that she began receiving numerous messages from people requesting financial assistance. According to her, some individuals assumed she had access to large amounts of money and reached out asking for loans and support. This situation, she explained, created unnecessary pressure and expectations based on inaccurate information.
Dem Wa Facebook also addressed misconceptions about how much content creators earn. She disputed claims that she makes large sums per video, explaining that such figures are exaggerated. Her remarks highlight a broader issue within the digital space, where influencer earnings are often overstated without verified data. While some top creators do earn significant income, not all influencers operate at the same financial level.
The comedian further criticized the spread of unverified reports, noting that they can mislead the public and distort perceptions of success in the digital industry. She emphasized the importance of accurate reporting, especially in an era where social media plays a major role in shaping public opinion.
Despite the controversy, the discussion reflects the rapid growth of Kenya’s influencer industry. Content creation has become a viable source of income, with many creators partnering with brands and monetizing their platforms. However, Dem Wa Facebook’s response serves as a reminder that not all viral claims reflect reality, and audiences should approach such reports with caution.
Dem Wa Facebook’s firm rejection of the KSh 35 million earnings claim underscores the gap between public perception and actual income among content creators. Her response not only clarifies her personal situation but also raises important questions about the accuracy of influencer earnings reports in Kenya’s growing digital landscape.